Bamford London is proud to announce the launch of the Bamford Riviera, a limited-edition timepiece created in exclusive partnership with the legendary Hotel du Cap-Eden-Roc. This elegant new model is a tribute to timeless sophistication, the art of travel, and the enduring spirit of the French Riviera.


Each Bamford Riviera watch features a stainless-steel bracelet and is accompanied by an additional rubber strap, available in a choice of three Riviera-inspired colours: Sea Blue, Sky Blue, or White.
The iconic Eden-Roc lifebuoy is delicately integrated into the second’s hand. In terms of specification of the creation the timepiece is automatic (self-winding movement), waterproof to 100 meters, unisex and customisable through the straps.
George Bamford, Founder of Bamford London, shares: “My family has a long history with Hotel du Cap, so it has been a huge honour for me to work with the incredible team to design a watch that captures the hotel’s timeless elegance and charm.”
Hotel du Cap-Eden-Roc, part of the Oetker Collection portfolio of masterpiece hotels, is an absolute legend of the French Riviera. Located amidst 32 acres of pine forest, its majestic alley, the iconic swimming pool and tennis courts as well as the rose gardens celebrate an idyllic setting, symbol of the French art de vivre.
Philippe Perd, Managing Director at Hotel du Cap-Eden-Roc, comments: “This collaboration marks the union of two icons of elegance and savoir-faire for whom innovation and tradition are closely linked. Bamford has succeeded at turning a dream into reality with this unique limited-edition timepiece that so incredibly resembles the location. I like to say, this unique collection represents an attitude—a way of life.”
The Bamford London Riviera will be available at the Eden-Roc Riviera Boutique and online www.edenrocrivieracollection.com. Each piece will be delivered in bespoke packaging