I met Peter Gago, chief winemaker at Penfolds since 2002, during Vinexpo 2017 in Bordeaux, France. The fi rst thing that struck me about him was his self-effacing humility.
For a man who had been recently appointed as a Companion of the Order of Australia (AC) for service to the wine industry, Gago came across as someone who wore his success lightly.
He was kind enough to offer me a glass of Penfolds Bin 95 Grange 2012 at 10am, the time we had fi xed for his interview. In the hour that I spent talking with him, I got fascinating insights into Penfolds, Australia’s most recognizable and prestigious wine brand, its historic blends, the Bin series wines, the fl agship label Grange and Peter Gago himself.
Since I had begun my day with Grange, one of the most sought-after and exceptional wines in the world, renowned for its longevity, let me begin by telling you about that fi rst. Grange is Australia’s iconic and revered wine. It is the country’s answer to Bordeaux fi rst growths and counted among the world’s greatest wines. Celebrated wine writer Hugh Johnson calls it, “the only true fi rst growth in the southern hemisphere”.
Created by Max Schubert in 1951, Grange is the most powerful expression of Penfolds multi-vineyard and multi-district blending philosophy. So much so that it has been declared a heritage wine, protected by the National Trust of South Australia.
In the year 2000, Wine Spectator acclaimed the 1955 Grange as one of the top 12 wines of the century. In 2013, Bin 95 Grange 2008 received 100 points from Robert Parker’s Wine Advocate and America’s Wine Spectator Magazine. Sought-after by collectors and selling upwards of $700 a bottle, it is primarily Australian Shiraz with a very small percentage of Cabernet Sauvignon in most years (usually less than 8%). Known for its stylistic consistency, depth of character and complexity of fl avor, its top vintages have the ability to age for 50 years and more. A bottle of Grange 1951 (the fi rst experimental vintage released as Bin 1) is the most expensive Australian wine, recently sold at an auction for nearly $40,000.
However, Grange is not the only ‘super-premium’ label that Penfolds, one of South Australia’s pioneering wineries, is famous for. Throwing light on the other greats in the Penfolds portfolio, Peter Gago said, “St. Henri wines, an alternative expression of Shiraz, can last as long as Grange, and Bin 707, a Cabernet Sauvignon refl ection of Grange, with great cellaring potential, is another wine worth collecting”. And as per Wine Ark’s list, Penfolds Bin 389 Cabernet Shiraz, also known as ‘Baby Grange’, was the second most collected wine in 2016 after Penfolds Grange.
The other luxury wines in Penfolds portfolio: Bin 144 Yattarna Chardonnay, a 100% barrel fermented wine that has set the standard for ultra-fi ne Australian Chardonnay; RWT Barossa Valley Shiraz, a modern day cellaring-style wine that articulates the Barossa terroir; Magill Estate Shiraz, a single-vineyard French château-style ‘monopole’ along the lines of a classic claret; Reserve Bin A Chardonnay, a modern style cool-climate Adelaide Hills Chardonnay with fl inty complexity and razor-sharp acidity; Bin 169 Cabernet Sauvignon, one of Penfolds regional Coonawarra
wines, a contemporary alternative to Bin 707 and in Peter Gago’s words “a wine that has all the hallmarks of an emerging classic”: all these have become Australia’s most prized wines in the market. “If one were to describe the distinct styles that characterize Penfolds winemaking philosophy, it would be, single-vineyard or single block, single region or sub-region and the most popular multi-region or multi-varietal. It is a company whose winemaking philosophy has greatly infl uenced Australia’s winemaking approach”, said Peter Gago.
Other than premium award-winning and high-point scoring wines, Penfolds, a part of one of the world’s largest wine companies, Treasury Wine Estates, produces a wide range of everyday drinking wines, playing in all price segments of the wine industry. These wines from vineyards in South Australia, New South Wales, Victoria and Tasmania showcase diversity and represent excellent value for money.
From classic Shiraz-Cabernet blends to Rieslings, Sémillon-Sauvignon Blanc, complex Chardonnay, Mataro, Pinot Noir, Grenache, Sangiovese, and Tempranillo to Fortifi ed, the Penfolds portfolio has them all.
A common thread across all Penfolds wines is that every label carries the red Penfolds signature and each bottle features that striking red cap, giving you a feeling that you’re drinking something that ‘might’ taste like a Grange.
Known for labelling their wines by BIN numbers, I was curious to know what they stood for. “The Bin number is merely a Batch Identification Number that refers to the area in the cellars where the wines were historically stored. It does not bear relation to quality or price, though it does allow different quality versions to co-exist”, explained Gago.
According to Peter Gago, a factor that has helped to keep the brand on track has been the fact that the winemaking team behind Penfolds has remained the same for the last 40 years. “I am only the fourth person to hold the position of chief vintner, since the Magill Estate vineyard was first planted in the foothills of Adelaide in 1844, by Dr. Christopher Penfold and his wife Mary”, revealed Gago.
Since then, awards and accolades have flown steadily. Penfolds was named number one in Drinks International magazine’s annual poll as the “World’s Most Admired Wine Brand 2016”. Gago himself is regarded very highly in the world of fine wine. He was named 2005 Winemaker of the Year by Wine Enthusiast Magazine and in 2012, as Winemakers’ Winemaker by Institute of Masters of Wine and The Drinks Business.
However, this head custodian of 174 years of Penfolds’ rich winemaking heritage attributes his success entirely to teamwork. “Rather than personal glory, what is more important to me is to push the boundaries, and carry the brand forward”, said Peter Gago very modestly.
Under his guidance, Penfolds is going through a successful and productive phase and a lot of credit for this goes to Gago’s ability to communicate the Penfolds philosophy on a global stage. “Making great wine is not enough anymore. You have to be out there talking about your wines”, he spoke. Guess that is the reason why he is always juggling a hands-on job like winemaking and constant globe-trotting.
Not only is Peter Gago the Brand Ambassador of Penfolds, he has also been appointed South Australia’s Global Wine Ambassador. South Australia produces 80% of the nation’s premium wine and the inclusion of Adelaide in the list of Great Wine Capitals alongside some of the world’s best; Bordeaux in France, San Francisco and its famed Napa Valley, Mendoza in Argentina, Porto in Portugal, Cape Town in South Africa, Bilbao-Rioja in Spain, and Valparaìso- Casablanca Valley in Chile; is a matter of great honor.
Penfolds is also a pioneer in the field of fine wine after-care. “The Penfolds Red Wine Re-Corking Clinic”, a unique after-sales service or ‘health check’, inspired by Max Schubert, the creator of Grange, allows people with 15 years and beyond vintage red wines to have
their bottles assessed, recorked and topped up with the current vintage of the same wine. Wines can only be re-corked once. The details are recorded in a database and the wine gets a certification.
So far, over 130,000 bottles have been certified under this proposal, which has grown into a global undertaking. In Peter Gago’s words, “We’ll travel, basically, anywhere in the world and we’ll repair that leaking bottle or cork that didn’t go the distance”. A big boon for their fans who spent a fortune in acquiring that rare bottle of Penfolds. The most recent high profile launch by the company has been the release of limited-edition Penfolds g3, a blend of three Grange vintages 2008, 2012 and yet-to-be-released 2014, assembled and matured together in barrels before bottling. It comes with a price tag of $3000 each.
In India too, Penfolds made a huge splash last year over a series of high profile dinners. The brand was relaunched by Brindco, the largest importer of wine and spirits in the country.
From premier offerings to entry-level wines, Brindco’s Penfolds portfolio features the Koonunga Hill range and three wines from the Bin range, Bin 2 Shiraz Mataro, Bin 28 Kalmina Shiraz and Bin 407 Cabernet Shiraz. These can be found at top retail outlets in Delhi, Bangalore, Mumbai, Thane and Pune.
The premium labels, which include Penfolds Bin 389, Bin 407 Cabernet Sauvignon and a very small allocation of Grange, are available only at La Cave Fine Wines, Select City Walk Saket, New Delhi, three outlets of La Cave Nature’s Basket in Mumbai, and a few select five-star and stand-alone hotels.
Sam Stephens, Singapore-based Winemaking Brand Ambassador of Penfolds and Yodissen Mootoosamy, Regional Business Manager Treasury Wine Estates (TWE), who were in India for the re-launch event, said that they were happy with the growth of India’s imported wine market and the demand for Australian wines, specially the interest shown in Penfolds.
Let us hope that wine lovers in India continue their special relationship with Penfolds, an Australian national treasure and one of the world’s greatest wine brands.