“One cannot think well, love well and sleep well, if one has not dined well.”
– Virginia Wolf
Those particular about the quality of food as well as how it is presented, will tell you the story of a cookware brand called Le Creuset founded in 1925 in France by two Belgian industrialists – Armand Desaegher and Octave Aubecq. They introduced the Le Creuset Cocotte (French Oven), which to date has remained their most popular piece. A few years later with their new found ability to pigment the enamel glaze, Desaegher and Aubecq modelled their first signature colour, Flame Orange, which went on to become the colour of Le Creuset.
“Interview with Ankur Damani – Country Head at Le Creuset”
-By Supriya Samuel
Many designs and colours later, the brand not only expanded its market, but also started a trend of becoming an essential piece of cookware in many kitchens. Le Creuset is best known for its durability and its availability in a wide range of colours. Its new signature cast iron range is truly versatile and includes a variety of cookware such as casseroles, pans, grills and dishes.
Today, Le Creuset is sold in over 60 countries around the world. It entered the Indian market in 2007 and has been expanding rapidly ever since. We caught up with Mr. Ankur Damani, Country Head, India and SAARC on the new range of cookware and the plans of Le Creuset for the Indian market.